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Marketsoft News

Mobile Marketing

Source Marketing Weekly WINNER: Westfield PROJECT: My Westfield personalised app ENTERING AGENCY: nFluence In creating the My Westfield personalised app, Westfield and nFluence managed to truly personalise the shopping experience without invading shoppers’ privacy, developing a multichannel technology solution which helps drive sales and footfall for the shopping centre’s retailers. The app allows users to

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Data Storytelling

Source Marketing Weekly WINNER: Channel 4 PROJECT: UK Tribes: Tribes Live AGENCIES INVOLVED: Crowd DNA, Realise Digital It is not often that a brand can get consumers to feel enthusiastic about being the subjects of market research, let alone 16- to 24-year-olds, but that is precisely what Channel 4 achieved when it created an insight

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Email marketing (B2B)

Source Marketing Week WINNER: MyFavouriteMagazines.co.uk (Future) PROJECT: Long-term subscriber email campaign ENTERING AGENCY: GBGroup Email marketing was selected as the best route for MyFavouriteMagazines’ long-term subscriber campaign because of its low costs, the way it encourages a speedy response, its ability to add a sense of urgency to any message and the potential for template

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The power of data

Source Marketing Week WINNER: Homebase PROJECT: Project Triggers ENTERING AGENCY: MRM Meteorite OTHER AGENCIES: Aimia, Howard Hunt, Model Citizens This award has been created to recognise how data insight has been deployed to create a genuine step change in a business, either in internal structure and process or in customer engagement and conversion. Homebase is

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Source Marketing Week WINNER: Zoe Eastwell, group head of CRM and marketing data BRAND: Johnston Press Zoe Eastwell won against strong competition to take the laurels as Data Professional of the Year for 2014. Eastwell was nominated by her peers for the award and then won the most support when the shortlist went out to

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Australia: Are you ready for a data request deluge?

By Mark Vincent and Brett Winterford – Mondaq For the past three days I’ve opined as to the reasons why Australian organisations are unlikely to be prepared for the updated Privacy Act come March 12, with emphasis on what constitutes personal data and the impact of the amended Act on cloud computing and big data.

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Are You Customer-Centric? Ask Your Customers

By Loni Stark – Business 2 Community I was speak­ing on a panel address­ing dig­i­tal expe­ri­ence, Web con­tent man­age­ment, and mar­ket­ing when I real­ized that there was one glar­ing waste of mar­ket­ing dol­lars we still need to talk about: the product-centric mar­ket­ing we con­tinue to do while claim­ing we’re customer-centric. In other words, putting prod­uct

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New data privacy laws: What you need to do to comply

By Byron Connolly – CIO Many organisations still not ready for the change, says Henry Davis York’s Matthew McMillan Building privacy into your products and services from the get-go is important, says Henry Davis York’s Matthew McMillan In just over a month, Australia will have a new set of data privacy laws with harsh financial penalties

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