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And the winner of the ADMA Data Day Competition is…

By Marketsoft @Marketsoft Moana Wood from the National Breast Cancer Foundation is the winner of our ADMA Data Day competition! Moana has won a free pass, valued at $820 (Non-ADMA Member Company standard rate) to what is promised to be the biggest Data Day yet. ADMA Data Day will be in Melbourne on Monday 7

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Big Data Poses Major Challenge to CMO Role: IBM Study

By Nicole Henderson, The Whir Technology is one of the most powerful external forces affecting the role of the chief marketing officer (CMO) today, and big data will be an especially significant challenge to marketing organizations over the next few years, according to a report released Monday by IBM. In its first-ever Global Chief Marketing

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Bad data has big consequences, according to Quantium executive

By Bonnie Gardiner, CMO Quantium’s Tim Trumper cautions marketers to be wary of the dangers of poor or misleading data as they establish a data-driven marketing approach Marketers increasingly adopting a data-driven approach should be wary of misleading or poor data, a leading analytics consultancy claims. Speaking at the ad:tech event in Sydney on data

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How to break the rules and win with customer-centric content

By Lauren Kaye, Brafton By now, we all know that content is king, and brand content must offer more than a promotional pitch if it’s going to survive Google’s intentions for the future. Hummingbird, anyone? In a not-too-distant era, your position in search results will depend on your site’s ability to offer users sophisticated answers

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Insurance marketing steps for using big data

By Julie Campbell, Live Insurance News Though data analysis and targeting customers isn’t anything new, it does have requirements to make it work. As useful as big data may be for marketing your insurance business, actually using it to its best advantage can feel like quite the mystery and many agents and agencies can feel

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