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Marketsoft News

Why Analytics Should Drive Your Content Creation Cycle

By Jim Yu, Huffington Post The explosion of data over the past two years has shifted the marketing landscape on a seismic level. Marketers now have access to an incredible breadth and depth of data, and these insights have the potential to create transformative business results. However, IBM found that 7 out of 10 marketers

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Club Clarins: a step towards the single customer view

By Ben Davis, @herrhuld – Econsultancy It’s clear that brands’ current priority is uniting data. Companies are striving for the single customer view, allowing smarter marketing and increasing customer lifetime value or better mapping the customer journey. Even in the UK, where online shopping is at it highest (compared to offline), the percentage of transactions

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Three lessons marketers can learn from the mission to Mars

By Sandro Catanzaro, Marketing Magazine Sandro Catanzaro, co-founder and senior vice president of analytics and innovation at DataXu, has worked at NASA and worked on the mission architecture for human exploration of Mars and the moon while at MIT. What marketers can learn from the Mars mission Here, Catanzaro explains how real-time optimisation algorithms that were

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Allianz launches cyber risk insurance product

By Mark Smith,  In Technology Allianz Global Corporate & Specialty (AGCS) has launched a cyber risk insurance product to counter the growing threat to security faced by Australian businesses. Allianz Cyber Protect has been launched to the Australian market to enable businesses to protect themselves against cyber criminals, data loss and the potential ramifications. Businesses

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Westpac leads on wealth cross-sell

Source ifa Westpac leads the other big four banks when it comes to cross selling wealth management products, according to research from Roy Morgan. The Roy Morgan Research Finance Single Source Survey found that of Westpac banking customers who have a wealth management product, 12 per cent hold it within the Westpac group, an increase

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How big data helps firefighters do battle

By Chau Tu – Tech Page One Cities use mobile technology and analytics to identify fire risks and improve response times. Firefighters around the world are discovering that big data and mobile cloud technology are some of the best weapons for battling — and even preventing — fires. With access to geographic information systems (GIS)

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Businesses slow to capitalise on big data opportunities

By Mark Eggleton, The Australian Financial Review More than half of companies in the Asia Pacific region don’t really understand what big data means and the majority have been slow to adopt big data strategies according to a report undertaken by The Economist Intelligence Unit last year. Commissioned by Hitachi Data Systems, the Hype and

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4 things marketing finds frustrating about IT

By Rebecca Merrett – CIO, @CIO_Australia, CIO Australia talks to several CMOs and marketing experts to get their perspectives on what frustrates marketing when working with IT The CIO-CMO partnership is one that’s on the minds of many CIOs, and is seen to offer great potential. But it’s not always peaches and cream; there are

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