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Marketsoft News

Tesco buys into big data to make marketing more personalised

By Sarah Vizard, Marketing Week Tesco has bought big data technology firm Sociomantic as it looks for ways to improve its Clubcard loyalty programme and make its marketing more personalised. Tesco buys into big data to make marketing more personalised The deal, carried out by Tesco subsidiary Dunnhumby, will see Sociomantic combine its data on

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Marketers face up to the price of greater consumer privacy

By Alex Brownsell – Marketing Magazine As the European Parliament takes a step closer to tightening the EU’s laws on data and privacy, marketers must prepare themselves for stricter regulation, writes Alex Brownsell   On 12 March, members of the European Parliament voted overwhelmingly in favour (621 votes to 10) of updating the continent’s data-protection

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Banks Must Embrace a Customer-Centric Model

By Arun Varadarajan – Bank Systems & Technology, @banktech Once banks crack the code on how to deliver a better experience to customers, they will position themselves to seize phenomenal opportunities to engage with customers. As banks look for new revenue opportunities, they have to focus on existing customers because new ones are hard to

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How To Build A Customer-Centric Culture

By Sam Stern (Guest Blogger) – 1 In my recent report for Forrester, “How To Build A Customer-Centric Culture,” I describe how customer experience professionals use three tools to embed customer focus in their organizations: • Hiring. Firms need to attract customer-centric candidates, screen out applicants who lack customer focus, and onboard new employees in

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Aussie companies not getting the most out of rising data volumes

Source IT Wire Australian organisations have been warned they may be placed at risk of litigation through compliance breaches due to the increasing cost of collecting and analysing business data, and that the problem could negatively impact their competitive potential in the wider market. According to data management vendor CommVault, a recent survey and whitepaper

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A Data-Centric Approach Will Lead To Customer Centricity

By Mark van Rijmenam, @BigDataStartups –  Smart Data Collective A few years ago, with the rise of social media, many organisations thought that social media was the Holy Grail in marketing. Social media would solve all problems and customers would become at the centre of each organisation. While social media has absolutely enabled customers to

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Data quality threatens business stability on international scale

By Rachel Wheeler, Experian Across the world, organizations are making the conscious decision rely more on data mining and analytics for improving their operations, and all of them should care about data quality. The need for high-quality data is a rampant issue across business of all shapes and sizes. For any organization that manages information

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Privacy is good for business

By David Hancock, Smart Company Today’s customers are more concerned than ever about privacy, with recent high-profile privacy breaches tarnishing the reputations of some of the world’s largest companies. Your customers are your most valuable asset, so if you are collecting information on them you need to treat it with care. Of course privacy isn’t

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