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Why isn’t direct response thinking working in digital channels

By Joel Nicholson, Marketsoft The challenges… How is customer acquisition via digital channels performing in your organisation? Are there some channels such as SEO and key word advertising that are driving consistent leads, yet other channels such as retargeting banner ads achieving very little? With the proliferation of digital channels to hundreds of options, are

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DCC Luncheon August 16th – Show Notes

Nicola Norris, Greenpeace Our RG dilemma The leaky bathtub 64% cancellation rate in year 1 2/3 of these were active cancellation (1/3 lapses) Old journey The dodgy first date Awkward way too much information too quickly Everyone got the same emails The solution? Quarantine donors during the first three months Digital journey during this period

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