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Marketsoft News

Advance Bookings Save Business Travelers Money

Source Newswire Travel Leaders Corporate reported its clients’ first quarter booking data for 2014, including evidence that domestic business travelers who book their airline tickets 14-20 days prior to departure save on average 33 percent versus those who book 0-6 days prior, creating the highest percentage of cost savings during this booking period within the

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The Customer-Centric Supply Chain

By Susan Fourtané, EBN The days when supply chain design and strategy were mainly focused on achieving the lowest possible cost of products and the most efficient distribution to stores is long gone. The new model emerging is not entirely driven by enterprise technology or supply chain innovations, but by the supply chains’ customers. Becoming

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What do you believe in?

By @Marketsoft Core values are the fundamental beliefs of an organisation or person, underpinning how we work and conduct ourselves with our customers and colleagues. So what do you believe in? Have you defined your core values yet? Marketsoft’s Directors Joel Nicholson and Daniel Cummins were asked to dig a little deeper into what Marketsoft’s

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How One Woman Hid Her Pregnancy From Big Data

By Matt Petronzio – Mashable For the past nine months, Janet Vertesi, assistant professor of sociology at Princeton University, tried to hide from the Internet the fact that she’s pregnant — and it wasn’t easy. Pregnant women are incredibly valuable to marketers. For example, if a woman decides between Huggies and Pampers diapers, that’s a

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Heartbleed: GE Capital says no customer data compromised

By Hamish Barwick, @HamishBarwick – Computerworld, @ComputerworldAU The organisation says no customer data has been compromised in response to reports that financial websites run by it may be vulnerable to the Heartbleed bug GE Capital has responded to media reports that financial websites run by GE Money could be vulnerable to the Heartbleed security bug

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3 Steps To Complete The Marketing Data Loop

By Heather Zynczak, Media Daily News Amid an increasingly convoluted marketing landscape, data offers marketers a powerful navigation tool for making smarter decisions and creating more value. Unfortunately, marketers often stumble when it comes to using data to bring spending full circle. In fact, a recent study showed less than half of marketers believe they

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Why Your Business Needs a Single Customer View

By Simon Oliver – Marketing Profs No matter what industry you’re in, all customers want to feel like they are the most important customer in your business. For that feeling to resonate through your customer base, you must not only know as much about each of your customers as possible but also actively use that

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Malcolm Turnbull commits to opening up more government data to app developers

By Andrew Sadauskas, Smart Company Communications Minister Malcolm Turnbull has advocated opening up government data to third-party app developers during a speech to the Australian Information Industry Association’s Navigating Analytics Summit on Friday. During the speech, Turnbull said the public sector lags behind private enterprise when it comes to applying big data analytic techniques. “We

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