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A Journey to the Centre of Customer-centricity

By @Marketsoft 35 members and guests of the Customer-centricity Collective enjoyed Jeff Evans’ (@Tarquin61) presentation ‘A Journey to the Centre of Customer-centricity’ in The Rocks on Thursday, 29 May 2014. Click here for the slides and speaker notes. If you believe that customer-centricity is the future of marketing, you can learn more and continue the

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How to Build Customer-Centric Experiences

By Emma Tzeng, Business 2 Community According to a Forrester Research report from last year, 48% of marketers state that their top marketing goal is to grow long-term customer relationships. It’s impossible to deny the importance of customer loyalty — not only does it result in more word-of-mouth referrals, but it’s also a sure sign

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The Future Of Marketing Data

By Wolf Allisat, Online Media Daily How many high-profile acquisitions have made it into the headlines over the past two years? It’s interesting to think that the average person on the street could point out that Facebook have acquired a virtual reality company, thanks to the likes of the Gadget Show and even the BBC

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Big Data: Profitability, Potential and Problems in Banking

By The Financial Brand 60% of financial institutions in North America believe that big data analytics offers a significant competitive advantage and 90% think that successful big data initiatives will define the winners in the future. More than 70% of banking executives worldwide say customer centricity is important to them1. However, achieving greater customer centricity

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Marketing Technology Landscape Supergraphic (2014)

By Scott Brinker, Chief Martec The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB). It represents a whopping 947 different companies that provide software for marketers, organized into 43 categories across 6 major classes. A high-resolution PDF version is also available

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Customer-centricity Collective Group Drinks

By @Marketsoft Have your say and learn more, as the Customer-centricity Collective Group examines what it truly means to be customer-centric in 2014. PLEASE JOIN US AND OTHER LIKE-MINDED PROFESSIONALS FOR DRINKS AND CANAPES: Date: Thursday, 29th May 2014 Program: 5:30 PM – Pre-drinks 6:00 PM – Welcome Guest Speaker Presentation Panel Discussion Speed Marketing

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Using machine data to drive marketing decisions

By Brad Howarth, CMO How unstructured machine data is proving to be a rich store of intelligence into customer activity for Dominos among others For any marketer struggling under the weight of the data generated by CRM and other marketing systems, the last thing you may want to hear is that there is another class

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Big data key to preparing Rio for the FIFA World Cup

By Rebecca Merrett, CIO Real time data is crucial to one of the world’s biggest football event The countdown to the FIFA World Cup in Brazil has begun. As fans around the world get pumped up for the event, Rio de Janeiro’s Operations Centre works intensively with government agencies to ensure public services will run

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