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Why Small Businesses Actually Have the Big-Data Advantage

By Dan Yoo, Entrepreneur; Big data, with its Orwellian overtones, gets a bad rap. And there are good reasons why. Online ads generated by web surfing create the same consumer ire once reserved for spam email: Buy a rabbit hutch for your kids online and suddenly you’re cyber-stalked by ads from the rabbit-hutch industry long

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Aussie telcos to sell user location data to marketers

By Darren Pauli, The Register; Two Australian telecommunications providers are seeking to identify and sell the location of their users to advertising companies. One telco was already in early adoption of a big data Hadoop system while a second was considering the platform. The telcos, unnamed due to non-disclosure agreements, were seeking a project similar to

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Marketers risk muddied data if consumers ‘go dark’

By Lucy Tesseras, Marketing Week; The rise of sophisticated mobile communication techniques brings with it a wealth of opportunity for marketers to track consumers on the move and gain valuable insight, but fears over privacy are causing an increasing number to ‘go dark’ and block access. The true extent of the problem isn’t yet known, particularly

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Report: Data Breaches Have Negative Impact on Customer Loyalty

Colloquy Sixty-five percent of adult consumers are unlikely to do business again with companies after a financial data breach, according to a global research survey from Baltimore-based data protection company SafeNet. The survey, which queried more than 4,500 adults from the United States, United Kingdom, Germany, Japan and Australia, illustrated the effect that data breaches

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Turning Data Into Marketer’s Best Friend

By Andrea Ward, CMS Wire From business to baseball, data is having its moment in the sun. Data provides marketers information that can be used to execute targeted campaigns that can drive revenue. The marketer now more than ever has the ability to deliver personalized experiences across digital channels, and help customers build relationships with

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How SMB B2B Marketers Can Improve Lead Turnover by Using Big Company Tactics

By Mimi Miles, Marketing Profs, @marketingprofs Not surprisingly, a recent study by InsideSales.com points to a lack of leads as the top challenge for today’s business-to-business (B2B) marketers. The need for qualified leads almost always trumps other important efforts such as brand awareness, field enablement, and partner development. At the same time, B2B prospect pools are smaller

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The rise of the customer-centric enterprise

By Chloe Green, Information Age In 2014, enterprises need to cultivate relationships with individual customers Social media isn’t just a new customer service channel. It’s the most prominent indicator of the imminent revolution in C2B and B2C communication. In today’s real-time economy, enterprises can no longer afford to have a closed-off existence, relying on call

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What Am I Supposed To Do With Big Data?

By Jacquie Pirnie, Business 2 Community Big data has become a term so overused that most people don’t even know what to make of it or its potential usefulness for businesses. On the surface, it is used to describe the exponential growth and availability of data, both structured and unstructured. The kicker is that big data

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