• +61 2 9432 7400

Marketsoft News

Financial Marketers Unprepared For Era Of Big Data

By Jim Marous, The Financial Brand Despite the power of combining internal and external data, most financial institutions still lack the ability to capture and process big data for the benefit of the consumer. For those organizations that can leverage demographic, product, transactional and behavioral data, the benefits are endless. Visit any bank or credit

Read More

Thinking Small For Bigger Data Impact

By Daniel Gutierrez, Inside BIGDATA; It’s hard to operate in today’s business world without hearing the buzz around Big Data. But as it turns out, fast data might actually be where the value lies for marketers. Here’s why: the notion that “bigger is better” doesn’t recognize that many big data segments have yet to have

Read More

5 Online Marketing Mistakes to Avoid

By Jonathan Long, Business 2 Community; The world of online marketing can be overwhelming, especially for those business owners that have only focused on traditional advertising up until this point. It can be a lot of information to absorb and naturally, mistakes are going to be made. There are so many segments available, from blogging

Read More

Data is Marketers’ Biggest Challenge

Warc SYDNEY: Over four-fifths of CMOs in Australia are “overwhelmed” by customer data analytics and the industry is going backwards in its efforts to deal with it, the chief executive of the Association of Data Driven Marketing and Advertising (ADMA) has said. Speaking at the Oracle Marketing Cloud conference in Sydney, Jodie Sangster said the

Read More

Data challenges Apple watch winner announced

Adam Jeffrey of Imagination is the winner of our 2014 Data Challenges Survey competition! Congratulations Adam! Adam has won an Apple Watch that was announced by Apple yesterday. As soon as these are released, we’ll have one on its way to Adam’s desk. Now that the competition has closed, we are compiling the results of

Read More

Poor data quality hindering government open data programme

By Mark Ballard, Computer Weekly Poor data quality is hindering the UK government’s flagship open data programme, intended to reform the public sector by making it more transparent and accountable. Public bodies have published spending records every month since November 2010 under a coalition programme billed as encouraging voters to become “armchair auditors” and to make politicians more

Read More

Does Your Company Really Need a Chief Customer Officer?

By Jennifer LeClaire, News Factor Network Good Question. Curtis Bingham, founder and executive director of the Chief Customer Officer Council, has a good answer: Yes. As Bingham sees it, the question really isn’t whether or not you need a CCO but when you need a CCO. In a recent article, Bingham explained that the role

Read More

3 Ways Your Sales Team Can Use Big Data Right Now

By ZACH WATSON, Umbel; From optimizing research and development to streamlining production and delivery, Big Data is transforming a whole host of business functions. But, perhaps the most important utilization of Big Data is concerned less with processes and more with relationships. That’s right; your customer service and sales teams could be the biggest users

Read More

Banks, Take a Look at Google!

By Luc Burgelman, Business 2 Community In a refreshingly candid article on banktech.com, Jamie Armistead of Bank of the West tells banks to take a look at Google as an example of great customer experience building, both in terms of uptime, performance and continuous refinement of mobile & desktop applications. Here’s a quote from the article that really

Read More
Page 10 of 50« First...89101112...203040...Last »


Subscribe to stay up to date with the latest in data-driven marketing and all things data