Heading along to ADMA forum 2011? We’ll be at the ADMA stand from 10:30am on Wednesday (17th August), giving top advice around all things data quality. Pop in and challenge us with your trickiest questions, or just to say hi. Don’t forget to ask about our free data audit service which might reveal more than you thought you knew about your marketing database!
We’re looking to expand our team of data passionate analysts, so if you or someone you know is interested, check out http://www.marketsoft.com.au/about/career-opportunities/. We’re a company built on a strong culture of passion, belief and the knowledge that we’re all being useful, so if you can relate to these values, what are you waiting for?
It’s not always easy to understand or get a clear picture of the opportunity which lies within your customer or prospect data. Every data set is different, and as a result, the methods to extract and exploit potential need to be as equally dynamic.
Our advice to help better understand and create relevant strategies around your data begins with:
To talk through the range of options available around ensuring your data is up to scratch, or to enquire about our new free data audit service, give us a call today on (02) 9432 7401.
We’re looking for a data passionate analyst in the Sydney area. If you’re interested in joining our funky team of direct marketing database experts, or know someone who might be, head over to http://www.marketsoft.com.au/about/career-opportunities/.
Many clients are moving towards more informed decision making abilities on their marketing strategies and tactics, however many still struggle to “put their house” on a decision given the many moving targets clouding their view.
Our advice to remove these clouds and increase decision confidence is to pursue the following journey:
To talk through the range of options available around starting the journey towards Marketing Intelligence or for any help in ensuring you’re getting the most out of your data, give us a call today on (02) 9432 7401.
More and more we’re receiving demand from our clients to have the ability to quickly view key insights from their data via graphics.
In the past this may have a required a heavy investment or lengthy project, however with a range of solutions and services now available this is no longer the case. While we’ve found there to be a number of key players in the data visualisation market, as is typically the case, the key to accurate and actionable insights is ensuring quality & relevant data is leveraged to begin with.
Our advice is:
To talk through the range of options available around data visualisation or for any help in ensuring you’re getting the most out of your data, give us a call today on (02) 9432 7401.
Loosing customers just because their contact details are out of date is the last issue marketers should have to think about.
Sure, some subscription based product organisations avoid interrupting their customers for fear of churn, however the majority of organisations have no valid reasons not to follow some simple processes to minimise this loss.
Our advice is:
To talk through maximising your customer recovery processes or for any help in ensuring you’re getting the most out of your data, give us a call today on (02) 9432 7401.
Unless you have the ultimate marketing database containing every demographic detail, every behaviour, every preference, and every relationship across all customers, there will always be marketing initiatives that are inhibited due to missing or out of date data.
The next question we get from clients is how do we fill these customer knowledge gaps without having to make too many assumptions? Ah ha… Enhance it! Data enhancement is the fine art between balancing cost, reliability, and end value.
Our advice is:
To talk through our range of data enhancement techniques or for any help in ensuring you’re getting the most out of your data, give us a call today on (02) 9432 7401.
Depending on the scale and frequency of your marketing campaign calendar, you’ll perhaps understand the importance of managing campaigns on a centralised basis. By leveraging a model by which each campaign can be executed and measured as part of a process, marketers not only expose themselves to a world of efficiencies on offer, but also aggregated and exponentially more powerful insights.
We’ve found over a number of years that there are several key elements required to enable centralised campaign management:
To talk through these and the array of other centralised campaign techniques, or for any help in ensuring you’re getting the most out of your data, give us a call today on (02) 9432 7401.
Data Tip: Breaking Down The Marketing Silos
When most people think of silos, they think of the farmyard variety, full of grain. Full due to a big harvest, which by all rights sounds like a metaphor for success, right?. Why then in marketing, should silos be broken down and removed?
The answer is integration.
Do you work in an organisation with eDM platforms, CRM systems, data bureaus, mail houses and call centres all processing campaigns, or finally, a myriad of social media marketing activities running? As the new world of online channels continues to expand and even more technology platforms become available, marketers are faced with a huge integration challenge.
Our advice to minimise these marketing silos and increase your ability to listen to your customers and respond consistently are:
To talk through the range of options available around starting the journey towards marketing data integration or for any help in ensuring you’re getting the most out of your data, give us a call today on (02) 9432 7401.