For a practical approach to benefiting from quality data refer to the following link: http://rocketscience.com.au/the-importance-of-data/
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Data Tip: Uniting campaigns and results
Depending on the scale and frequency of your marketing campaign calendar, you’ll perhaps understand the importance of managing campaigns on a centralised basis. By leveraging a model by which each campaign can be executed and measured as part of a process, marketers not only expose themselves to a world of efficiencies on offer, but also [...]