In an age when marketing budgets are as stretched as the proverbial guitar string, one would be forgiven for feeling a little hesitant when it comes to even newer best practices. However, as radical revolutions such as digital marketing automation and social media engagement engulf a marketer’s psyche, focus is often diverted at a rate of knots. The flurry [...]
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Data Tip: Are Deceased Contacts Impacting Your Company Reputation?
Save resources and avoid offending surviving family members by removing deceased contacts from your file. Marketsoft is proud to launch its latest innovation by delivering the most comprehensive deceased flagging service for Australian customer records. As you may be aware, the state governments manage the registry of births, deaths, and marriages however will not release [...]