Many businesses rely on direct marketing to retain and acquire customers. Herein lies the many challenges where customers interact with both the online and in-store worlds. Customers are faced with many choices, and there is enough research to strongly suggest that too much choice can paralyse their purchase decision. That's where predictive and other marketing models can help focus the customers choice towards a relevant product offering, resulting in a purchase decision.
Many businesses are looking at marketing systems that will enable the generation of the right message at the right time. This can appear to be difficult, however, this is because many businesses are still only executing their mass marketing in the digital world. At the same time, there is often a belief and a common sales pitch, that would have you believe that there is a silver bullet under the hood of every marketing automation system. Many organisations are neglecting the fact that it is DATA that powers these engines. Without the premium data fuel, the engine simply sputters, makes weird noises, and shuts down. That's usually when organisational confidence in the system drops and costs to rectify issues skyrocket.
We believe that a customer's needs should be the main driver when it comes to developing a modelling strategy, generating and choosing the best campaign for each customer. It's also just as valuable to know your worst customers to ensure campaigns have a great chance of delivering successful results. These elements come from the analysis of customer preferences, and developing predictive models to optimise marketing/messaging execution. At Marketsoft our team of experts can help you implement marketing models which will tell you who to contact, what you should offer, when to make the offer, and how.
"The goal is to turn data into information and information into insight" Carly Fiorina. Slightly modifying Carly's quote: "....into actionable insights that can be leveraged now, because latency devalues information" Michael Mocatta.
Analysis Over Reporting
Reports are often generated merely for the sake of reporting. We believe that efforts are more valuable when information is generated in order to help drive business strategy and decisions.
Set The Right Metrics
All too often businesses fall into the trap of only measuring revenue and expenditure. Your customers and their needs are what makes your business a success.
Data can be developed into actionable insights, where triggers and behaviours that need a response are identified.
Challenge Yourselves With The Right Questions
Solving problems using analytics requires asking the right questions, such as how the information will be used.
Visualisation Is Key
Presenting the results in a clear and simple way is fundamental. This will allow the decision process to be executed quickly.
Working with smart people is a critical part of the solution's success.
The team at Marketsoft know their stuff. Their passion about ‘everything data’ combined with their understanding of direct marketing and genuine desire to help businesses to increase both the accountability and effectiveness of their campaigns, means that they’re a real asset to have on-board. I highly recommend their services.
Rocket Science Strategic Services
Daniel was extremely friendly and helpful, and knew exactly what we needed!
Working with Marketsoft has been a great experience.
I can always rely on Marketsoft to manage the job with zero hiccups and full customer service and solutions (if required). Thank you!
Very responsive and always helpful.
Great service and project was completed on-time and on-brief. Thank you!
I have always found the Marketsoft team extremely professional, reliable, friendly, knowledgeable and trustworthy. Not only do they offer great service and advice with excellent turn-around times, their prices are unbeatable. For any work involving data processing and database marketing they are one of the best in the marketplace (if not the best).
Exceptional service, clear and quick responses. A proactive response to overcoming any issues and a friendly approach to go with it. Could not recommend highly enough.
Good communications, fast turnaround with work and was able to fix issue with email data issue immediately.
Marketsoft believe in the power of people. Data, technology, and process are important, but without trust between a working group everything fails. We'd love the chance to talk to you and show you why people-driven marketing technology is so special.