Acxiom to allow consumers to take control of their own data

By Wenlei Ma

Data brokerage giant Acxiom will make open its data on US consumers, with individuals able to access their own information. Does this herald a new era of transparency in data? Or will it confront consumers with just how much of their information is available?

Acxiom will make live AboutTheData in three days to US consumers, which will show Americans just what kind of information data companies have amassed about them. And that’s them specifically, not an anonymous IP address or profile, according to a report in The New York Times.

The data linked to an individual’s name on Acxiom’s database will include biographical facts, marital status, household make-up, housing status such as…

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