Publishers: Use Consumer Data to Drive Your Marketing Plan

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September 3, 2013 – NEW YORK – Publishers understand the need to demonstrably connect their books with consumers. And with so many tools available today, it would seem that they should find it easy to do – focusing marketing efforts and dollars and increasing sales in all channels. But this isn’t always the case. At the Digital Book World Marketing + Publishing Services Expo on September 26 at the Metropolitan Pavilion in New York City, participants will learn how to repeatedly and efficiently market by collecting, analyzing and interpreting data. They will also be exposed to the mindsets and the corresponding tools they need to accomplish their specific goals and unlock opportunities. Digital Marketing strategist, and former head of Random House’s Marketing Innovation group, Peter McCarthy and an experienced roster of publishing professionals will share their views on what really matters when it comes to audience identification, market segmentation, consumer engagement, and measurement and analysis. Participants will leave with the frameworks, strategies, tactics, and tools required for marketing success and sales growth. Learn more and register at marketing.digitalbookworld.com...

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http://www.digitalbookworld.com/2013/publishers-use-consumer-data-to-drive-your-marketing-plan/